How can Unicoi County leverage its outdoor recreation assets and Appalachian heritage to create a distinctive tourism identity?
Research revealed that the Nolichucky River, Appalachian Trail, Cherokee National Forest, and strong mountain culture formed the foundation of the destination's appeal. We developed the Nolichucky River Valley brand, creating a unified identity that celebrates the area's legendary trails, rapids, ridges, and authentic Appalachian character while positioning the destination as a premier outdoor adventure experience.
Click here to visit Nolichucky River Valley Tourism Page
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