Destination Branding Specialists

Key Challenge:

We set out to address the following challenges: 1) Getting county residents to understand and care about the county’s under-the-radar 
civic services and programs and 2) Giving county residents and business owners a reason to be proud and supportive 
of the work done by the county.

Project Storyline:

Strategically situated on Maryland’s western edge, in the heart of the Allegheny Mountains, Allegany County is known for its breathtaking natural beauty, clean fresh air and abundance of outdoor recreational activities. In close proximity to three major metro areas, Allegany County is just far enough outside to offer a quality of life that just can’t be found everywhere else.

A big factor contributing to the higher quality of life here is the people who make this a great place to live, work and play. The people who work for the Allegany County Government and its numerous departments are the ones who positively impact the lives of residents, workers and visitors every day in many ways that are seen, felt and manifested throughout the local communities. However, many of the services and the ways they improve lives go unnoticed because they are seamlessly integrated into daily habits and routines. As a result, much of the work done by county government departments is simply not top of mind, as people aren’t aware of it or don’t connect it with their own lives.

Brand Solution: Allegany County / YOUR COMMUNITY CONNECTION

Allegany, MD Government Website

Social Media Post & Print Campaign