Destination Branding Specialists

Key Challenge:

Danville wanted a brand to unify identity and messaging between the City government, economic development, tourism, chamber of commerce and the main street organization. As the birthplace of the Commonwealth of Kentucky, history is a strong story often told; however, local leadership had trouble extending that into a message supporting progressive new businesses and higher education. No one doubted Danville was a historic charming small town. But how can that be relevant today?

Project Storyline:

History cannot be limited to what's been done. It's about what you can do! Every time a courageous person attempts something new or impossible, a boundary is pushed. This is why Danville is a community that steps up with ideas and actions that forever deem it to be “historically bold.”

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