How does a small agricultural town attract investment, enhance community pride, and elevate its identity in California's Central Valley?
The new identity elevated Shafter’s profile in the Central Valley and beyond. It gave residents a sense of pride, created a cohesive message for economic development, and positioned Shafter as a place where prosperity is planted, nurtured, and shared.
SHAFTER, CALIFORNIA /
CULTIVATING PROSPERITY
City of Shafter, CA website