The Cajun Coast, as a destination brand, had existed for 15+ years, but with the increasing influence of digital and social messaging, it had become somewhat stagnant and needed to be revisited and refreshed.
This intriguing, untamed wilderness is actually one of America’s last remaining true wildernesses and one of the most abundant areas in the country for diversity of wildlife. Rich, vibrant and teeming with life, the Atchafalaya and the waterways of the Cajun Coast are breathtaking to behold.
Brand Solution: CAJUN COAST. MYSTICALLY BEAUTIFUL