Nashville-Based Chandlerthinks Leads Rebranding Effort for Currituck County Outer Banks, NC
A Nashville-based firm and leader in destination branding is breathing new life into a North Carolina community with its latest tourism branding project.


Nashville, TN [1/7/25] – A Nashville-based firm and leader in destination branding is breathing new life into a North Carolina community with its latest tourism branding project. The project, which began in early 2024, was commissioned by the Currituck County Department of Travel and Tourism and involved an extensive research-based process. The goal was clear: to highlight the unique charm and character of this region while positioning it as a distinct yet complementary part of the iconic Outer Banks.
“We are a mature tourism market, and of course, a pivotal part of the popular Outer Banks beach destination,” explained Tameron Kugler, Currituck County Tourism Executive Director. “Research showed our part of the Outer Banks, the northern regions, is ours to claim. We simply wanted to leverage the strength of the Outer Banks and distinguish ourselves as a more rural upscale, relaxing version of the beach—and a whole lot more. The Northern Outer Banks includes wildlife, outdoor sports, deep heritage, and, of course, our famous wild horses.”
The Chandlerthinks process incorporated extensive community engagement and visitor insights. According to Greg Fuson, Chandlerthinks Director of Research & Community Engagement, “Over 1,100 people participated in surveys, interviews, and focus groups to provide invaluable feedback. This robust research gave us the foundation to develop a brand that truly resonates with both the local community and future visitors.”
Alex Perry, Currituck Travel & Tourism Director, highlighted the importance of research in shaping the rebranding initiative. “Many market factors have changed, affecting our offerings and even how we present our brand to new guests. It was imperative that we took a careful, informed approach,” Perry said.
The rebranding effort has already begun to take shape in the marketplace. A new logo, advertising campaign, and website updates are actively sharing the story of The Northern Outer Banks, while upcoming changes to signage and programming will further enhance the destination’s refreshed identity.
To learn more about The Northern Outer Banks, visit thenorthernouterbanks.com.
For more information about Chandlerthinks and their work in destination branding across the country, visit [www.chandlerthinks.com] (http://www.chandlerthinks.com).






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